Head of Marketing & Communications APAC – Ho Chi Minh City

This position is located in Ho Chi Minh City, Vietnam.

WHAT YOU WILL DO

MARKETING & BRANDING (70%)

• Strategic Marketing Planning
  • Develop and implement marketing strategies to promote CBTW’s service lines in APAC that align with business goals and clear ROI objectives.
  • Identify and define with the relevant stakeholders new market opportunities, target customers, positioning strategies, and messaging to effectively communicate CBTW’s services and value propositions.
  • Conduct market research to identify emerging trends, customer needs, and competitive insights
  • Stay up-to-date with industry developments and best practices in marketing, technology, and outsourcing services.
• Campaign Management & Lead Generation
  • Create and oversee the execution of multi-channel marketing campaigns, including digital marketing, social media, email marketing, events, content marketing, SEO, marketing automation, etc.
  • Develop an impactful marketing content strategy and diverse marketing collaterals (case studies, insight blogs, white papers, one-pagers, videos, etc.)
  • Oversee all external events including owned events (webinars, tech talks, seminars, hackathons, etc.) and sponsored/partnered events (exhibitions, conferences, summits, seminars, etc.).
  • Continuously assess the performance of marketing campaigns and optimize strategies to maximize ROI and business results.
  • Collaborate with the APAC Sales team to develop effective lead generation and conversion strategies to achieve business goals
  • Coordinate with strategic partners to expand reach and presence and plan joint marketing activities.
  • Collaborate with the Group Marketing Team to ensure consistent alignment on the global marketing strategy and brand positioning.
• Branding Management
  • Build and enhance CBTW’s brand awareness across key markets
  • Manage CBTW’s brand identity across all marketing and communications channels and materials, both online and offline, internally and externally

COMMUNICATIONS & CSR (30%)

• Oversee internal comms, external comms, and CSR across APAC countries including Vietnam (mainly), India, Philippines, and Singapore.
• Company-wide publications/announcements:
  • Oversee all English communications including newsletters, company announcements, CEO messages, speeches, etc.
• Company-wide events/activities:
  • Oversee all internal events including town halls, all-hands meetings, company trips, year-end parties, and occasional events such as Women’s Day, Children’s Day, Mid-Autumn, Halloween, Christmas, etc.
  • Other ad-hoc events/activities.
• Social media management:
  • Manage social media channels of CBTW APAC and other assigned service lines.
• PR:
  • Plan and implement project-based PR.
  • Develop and review press releases, PR articles, executive interviews, etc.
• CSR (Corporate Social Responsibility):
  • Build and lead CSR activities of APAC in alignment with the CSR direction of the Group.
• Employer branding, Employee engagement, & Recruitment:
  • Consult the People & Culture team on communications, branding and design on employer awards, employee award programs, corporate templates, well-being programs, job boards, recruitment, etc.

OTHERS

• Team management: Lead and manage the Marketing & Communications team (Marketing, Comms, Designers, Video Editor), providing strategic direction, guidance, mentorship, and performance feedback.
• Stakeholder management: Collaborate and coordinate with internal and external stakeholders for project implementation.
• Budget management: Propose and control the budget of all Marketing and Communications activities.
• Other responsibilities assigned by the Line Manager.

WHAT YOU SHOULD HAVE

• >10 years of working experience in Marketing and Communications.
• A degree in Marketing, Digital Marketing, Communications, or a related field is preferred.
• Proven experience in a similar management role, preferably in the software or IT outsourcing industry.
• Excellent command of both written and spoken English.
• Ability to develop and execute comprehensive marketing strategies aligned with business goals and target audience.
• Proven experience in developing and managing marketing budgets to support business objectives.
• Experience in multi-channel marketing management, including building, launching, and reporting on campaigns using HubSpot, Salesforce, or similar CRM tools, as well as marketing automation.
• In-depth knowledge of digital marketing tactics, including SEO, SEM, SEA, SMA, social media, email marketing, etc.
• Proactive approach to identifying opportunities for process improvement and implementing innovative solutions to drive efficiency and effectiveness.
• Strong problem-solving skills to address challenges and adapt strategies in a dynamic and competitive market landscape.
• Strong experience in setting, forecasting and tracking budget expenditures, and making data-driven decisions to optimize spending.
• Ability to effectively allocate resources across various marketing channels and initiatives while maximizing ROI.
• Demonstrated ability to establish key performance metrics and drive measurable results to deliver positive ROI on marketing investments.
• Strong analytical skills to analyze campaign performance, identify areas for improvement, and optimize strategies to achieve ROI targets.
• Strong leadership and management skills to lead and inspire a team of marketing and communications professionals.
• Strong (multi) project management and governance skills.
• Ability to foster a collaborative and innovative work environment that encourages creativity and accountability.
• Excellent communication skills to effectively convey marketing and communications strategies, goals, and results to stakeholders.
• Experience in collaborating cross-functionally with sales, product development, and other departments to align marketing and communications efforts with overall business objectives.
• Ability to build and maintain strong relationships with external partners, agencies, and vendors to support marketing and communications initiatives

About Positive Thinking Company

Positive Thinking Company is a global independent tech consultancy group. We are a Great Place to Work-Certified™ with 90% of our team members in Vietnam agreeing that we are a great place to work! With a team of more than 3,000 talented tech specialists on the ground in over 35 cities across Europe, the USA, Asia, Australia and Africa, we serve clients of all sizes. We believe collaboration betters our world. Our unique open ecosystem model allows us to deliver end-to-end tech solutions.